It was Alvarez Y Garcia’s organization that first started making Romeo Y Julieta Cigars and he was just keeping it for local distributions. Originally, the Romeo Y Julieta cigars were never meant for anyone outside of Cuba. Although the Cubans are known to be excellent marketers (Considering the Cigar ban and stuff), the Romeo Y Julieta brand was just not allowed to go out at all. It’s funny because now they are all over the place.

The man was “Pepin” who legend has it was never seen sitting as he was always making things happen. They say the man only slept when his body just couldn’t perform anymore and was totally exhausted. Pepin single handedly took the Romeo Y Julieta brand, after buying it’s selling rights to a level no one ever imagined. His Cuban cigars are now sold in almost every corner of the globe. The amazing story is that it all happened in just a few years before the internet or the computer ever came around.

Carrying nothing but pure love for Havana cigars and ‘Gung Ho’ drive to share his love with the world, “Pepin” let the world know about his Cuban cigars in the shortest time possible. He went straight to the people who were well respected and had the means to enjoy his product, he took this Cuban cigars to England. By using a very ingenious technique of naming his Cuban cigars after royal faces of England, he established the cash flow required to turn the Romeo Y Julieta brand into a global force.

Pepin was caught daily calling his creation as his ‘children’. It signifies the deep love he carried for the Romeo Y Julieta brand. His product was a phenomenal hit with politicians and actors and actresses alike. He used the power of celebrity to market the Romeo Y Julieta brands which made them ever so rare and unique in the eyes of other established individuals of that time and era.

Presently, the Romeo and Julieta brand pushes Cuban cigars for every occasion and are most preferred by Englishman.It is obviously the Shakespheare syndrome as they call it that makes it the most popular Cuban cigar brand in England and almost the rest of Europe. The Romeo and Julieta brand represents passion and deep love but most importantly, it is one fine Cuban cigar that has captured the world’s heart. All thanks to one great man, Pepin.

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